Session 1: Build the Buzz

Foundations of Club Visibility

January 15, 2026 | 7:00 - 8:30 PM CST

Register for Session 1

Agenda Overview

7:15 - 7:30 PM

Topic 1: "You Are the Brand"

The VPPR is a brand steward, not just a poster maker. Remember: Consistency > Creativity. Guests decide in 7 seconds whether to stay.

7:30 - 7:45 PM

Topic 2: "Story Beats Schedule"

Stories outperform announcements 3:1. Learn the formula: Person → Challenge → Growth → Invitation.

7:45 - 8:00 PM

Topic 3: "Social Media Without the Burnout"

Simple systems win. You only need 3 post types: Faces, Wins, and Invitations.

8:00 - 8:15 PM

Topic 4: "From Guest to Member"

Marketing doesn't stop at the click. Map the guest journey: Discovery → Experience → Follow-up → Belonging.

8:15 - 8:30 PM

Q&A & Commitments

Open floor for questions and identifying one action to take before February 19.

Open Session Worksheets